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People say I can be hard to pigeon-hole.

​I shared a cutting table with John Galliano
at St Martin’s School of Art,
before cutting my advertising chops
working for Sir John Hegarty and David Abbott,
both of whom instilled the power of a great idea
and how to craft it.

I 
co-wrote Tom Hiddleston’s first major TV role
and got nominated for a British Comedy Award,
sold lots of TV pilots to U.S networks
and a comedy series to HBO.

 
Oh, and I also orchestrated the invention
of an ice-cream brand from scratch.
And worked as in-house Creative Director at TK Maxx
before anybody really wanted to be in-house.

Currently I'm a partner at Studio One, a new kind of agency
​for a new AI-driven era. 
 


A long, long, time ago...

School of Communication Arts 1987-88

Swimming Coach for Royal Borough of Kingston 1985-87
 
Atelier Emanuel Ungaro in Paris designing ready-to-wear collection 1984-85


Fashion design at St Martin’s School of Art (4yr BA Hons) 
1980-84


Advertising


Director Studio One – Spirit Untamed. (April 2025 - now)
 
Founding partner of the agency. Clients worked on are confidential,
but we are creating new social campaigns, activations, AI films, TOV,
branding, ATL - all aspects of the marketing journey.

 

Creative Director AKQA. (Jan 2024 - April 2025)
 
Clients included Apple, Unilever (Simple skincare), internal comms,
MARV. Overseeing multi-disciplinary agency team liaising with Unilever client team.
Overseeing shoots. Overseeing creative teams.

 

Freelance Creative Director (July 2023 - Jan 2024)
 
Oversaw all comms for Zodia.io, including social media, animation,
PP presentations and design of new office between April 2023 and December 2023.
Also freelancing for various agencies including AKQA, 23Red and RocketMill.


Creative Director at Copper.co (August 2022 –)
 
Created new creative strategy, endline and brand campaign.
Includes video, print and social media assets, web,
internal branding, presentation formats, sales documents,
internal engagement and merchandise.
Managing a team of five designers and external editors, CG artists etc.
 
Creative Director RocketMill Brighton (May 2019 – August 2022)
 
Charged with growing the creative portfolio both within
the agency’s existing clients and driving for new business.
Managing and developing Creative department within the agency.
Overseeing social media campaigns, video production and web design.

Freelance Creative Director (December 2018 – May 2019)
 
Worked on projects for agency's such as Ogilvy, Media Arts Lab,
SuperUnion, H+K Strategies, Alpha Century and more.

Freelance Creative Director Sky Works (April 2018 – Dec 2018)

Sky’s in-house digital, print and OOH agency. Managing 50+ Creatives.
Overseeing and presenting work to internal stakeholders.
Successfully stabilized and restructured department after a period of uncertainty
where many creatives were leaving.

Creative Director TK Maxx Europe October 2015 – December 2017

Leading the in-house agency and Ecomm creative department.
Managing 25 Copywriters, Art Directors, Producers, and print studio.
Overseeing content for all European markets (in-store, OOH, social media),
overseeing all internal comms (film, digital and print),
presenting to internal stakeholders across the TK Maxx European network
and liaising with all external agencies (W+K, Ogilvy PR).
 
Creative Director Brand Communications Nov 2014 – August 2015
 
Overseeing, writing, and art-directing two high budget shoots
for Ecobank, one of Africa’s largest banks, liaising with clients,
shooting in Africa, and overseeing post-production for TVC.
 
Creative Director Landor London May 2012 – November 2014
 
Charged with bringing storytelling into the branding arena
both internally in the way Landor sold themselves to clients
and to clients themselves. Brands I worked with at a C-Suite level
include Barclaycard, DNV, Aviva, Smith and Nephew, Intu, and EY.
 
Creative Director Arnold KLP 2010 - 2012
Conceived and oversaw large experiential campaigns for Tesco and Britvic.
 
Naked Communications Associate Creative Director 2008 – 2010

Conceived and led a variety of projects including conceiving and producing Alan Partridge North Norfolk Digital for Fosters Comedy.
 
AKQA Creative Consultant 2003-2006

Hired by founder Ajaz Ahmed, to creative-direct and execute multi-channel campaigns for clients including Nike, Orange, Nikon, Microsoft 
 
Co-founder TREATMENT creative production company 2001-2003

Projects undertaken both direct to clients and agencies included producing film/online content for Tate Modern and EIGHT MINUTE EXPERT, a mini-series of idiot guides to subjects like brain surgery, gambling and rocket-science for Discovery Channel
 
AMV BBDO Creative Director/Board Director 1997-1999

A wonderful learning experience surrounded by some of the finest creatives in the business, like Tom Carty and Walter Campbell, Richard Foster and John Horton, Peter Souter, John Gorse and Nick Worthington. I worked with Tim Riley who is still there.
 
BBH Art Director 1994-97


My perfect agency. John Hegarty was the man to me. I didn't do anything especially spectacular but I worked on some nice briefs for Levi's, Polaroid, Audi, J&B whiskey, Carphone Warehouse and Hagen Daaz.
I worked with John himself for a short time and his wisdom has stuck

Simons Palmer Denton Clemmow and Johnson Art Director  1992-94

Worked on BT and Nike, Nike and...Nike. Won three 
Silver D&AD pencils. Should have been four but sometimes juries just don't get it right...
 
CDP Art Director  1990-92


Worked on Boots, Army Officer recruitment, NatWest, Scottish and Newcastle brewery and B&H cigarettes, which was an idealogical challenge but our poster won Nadav Kander a Silver D&AD pencil for photography, which was nice.
 
BBDO London Art Director 1988-1990


My first job in advertising but I still got the opportunity to work on Apple, Pepsi, Delta Airlines, and Cutty Sark. Oh, and my partner was Andrew Niccol, who went on to write THE TRUMAN SHOW. Nominated for Silver D&AD pencil for Pepsi TV.

Screenwriting/Producing

2024 -
Developing FASHION 84, feature script based on my experiences at St Martin's School of Art.

2020
Developing CLOUDBREAK, one hour comedy drama series with Samantha Sprecher and CAA in Los Angeles.
 
2017
Fashion 83 back in development with Producer Anne Batz and Talent Republic.
 
2015
Commissioned to rewrite ITALIAN JOB sequel for New Sparta Films
 
2009
Commissioned to write MANBEARS, original feature-length script
for THE BRITISH FILM COUNCIL

Original thirty-minute comedy pilot DOA commissioned and produced for BBC3
Commissioned to write original thirty-minute

Paediatrician comedy pilot for Dreamworks/NBC
 
2008
Second series of SUBURBAN SHOOTOUT commissioned.
http://www.imdb.com/title/tt0483862/

HBO acquire rights to SUBURBAN SHOOTOUT.
http://www.imdb.com/title/tt0879390/ 

2007
Pilot written for thirty-minute comedy pilot GURU
commissioned by CBS network and Sony Pictures Television 

2006
Commissioned to write original thirty-minute comedy SUBURBAN SHOOT-OUT for Channel 5 and Oxygen Network in U.S. Subsequently aired in U.S and Britain.
http://www.imdb.com/title/tt0483862/ 

1999-2001
Wrote debut feature-film script FASHION 83.
Subsequently acquired by Universal Studio
 

Advertising awards:
 
Three D&AD Silver pencils, five D&AD Silver nominations, Campaign Poster Gold, numerous Campaign Press and Poster awards, Cannes Lions and three posters in the V&A’s permanent print collection.
 
 
Branding awards:
 
Silver Pentaward 2014 – OPPO Ice Cream for Landor (Creative Director) 
Transform Award 2015 - OPPO Ice Cream for Landor (Creative Director) 
 
 
Screenwriting awards:

British Comedy Awards 2006 - Nomination for Best New Comedy – Suburban Shootout. 
BAFTA 2007 – Nomination for best Title sequence – Suburban Shootout. 
Rose d’Or Light Entertainment Festival 2007 – Nomination for Best Sitcom – Suburban Shootout. 
Monte Carlo TV Festival 2007 – award for Best Sitcom. 

IMDB ENTRY: http://www.imdb.com/name/nm1828292/ 

 



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  • Home
  • About
  • My Work
  • Contact
  • CURRENTLY LOVING
  • ARCHIVE
  • MARTLETS
  • PANDEMIC SCIENCES INSTITUTE
  • Scripts
  • COPPER.CO
  • USN