Copper.co.
Creative director/copywriter/art director.
Copper was a big departure for me,
working in a sector I knew little about.
But it was an exciting challenge,
because whatever the press say, blockchain is
going to change all of our lives.
When you're a challenger brand wanting
to lead the way, you have to have legitimacy.
So, the creative strategy I developed deliberately
avoids the faddish cues of the early adopter,
in favour of setting the standard everyone else follows.
I teamed it with precise typography and imagery
that centres on origami, an ancient and precise art
that is being utilised to take man back to
the moon, and assist surgeons achieve minimally
invasive heart surgery.
It gives Copper a sense of stature, like being
the grown-ups in the room.
And currently that's exactly what they need to be.
