RUN LONDON - AKQA/WEIDEN+KENNEDY
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Landor stories - Creative Director/copywriter/art director
​

The brief was to showcase Landor's  work in a way
that gave it more storytelling provenance so Designer Haider Muhdi
​and I created a series of 
intriguing narratives that could be viewed as individual stories  or part of a series.
was
Landor's positioning for Intu was to rebrand the company as
purveyors of joy so I created a book of sh​eet music that reflected that,
complete with lyrics and typographic illustrations.
One of the challenges with showcasing a piece of 3D branding as a flat mailer
​is how to make it look as good as the real thing.
My solution was to reproduce it on acetate and accompany it with a light-box. 
For Campo Viejo we created a series of large,
high quality Rorschach prints that contained subliminal cues
​to the complexity of the wine inside the bottle.  
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