Landor stories - Creative Director/copywriter/art director
The brief was to showcase Landor's work in a way
that gave it more storytelling provenance so Designer Haider Muhdi
and I created a series of intriguing narratives that could be viewed as individual stories or part of a series.
was
The brief was to showcase Landor's work in a way
that gave it more storytelling provenance so Designer Haider Muhdi
and I created a series of intriguing narratives that could be viewed as individual stories or part of a series.
was
Landor's positioning for Intu was to rebrand the company as
purveyors of joy so I created a book of sheet music that reflected that,
complete with lyrics and typographic illustrations.
purveyors of joy so I created a book of sheet music that reflected that,
complete with lyrics and typographic illustrations.
One of the challenges with showcasing a piece of 3D branding as a flat mailer
is how to make it look as good as the real thing.
My solution was to reproduce it on acetate and accompany it with a light-box.
is how to make it look as good as the real thing.
My solution was to reproduce it on acetate and accompany it with a light-box.
For Campo Viejo we created a series of large,
high quality Rorschach prints that contained subliminal cues
to the complexity of the wine inside the bottle.
high quality Rorschach prints that contained subliminal cues
to the complexity of the wine inside the bottle.