Land Rover.
Creative director/copywriter.
The brief was to redesign the look and language
of the brand, whilst making a virtue out of the tension
between Land Rover’s urbane styling, and off-road heritage.
Our solution was to combine visual symmetry
with a headline/message explicitly tackling the duality
of a car that not only looked fantastic but was built
to handle the worst driving conditions you could throw at it.
We then took this philosophy through all touch points.
Creative director/copywriter.
The brief was to redesign the look and language
of the brand, whilst making a virtue out of the tension
between Land Rover’s urbane styling, and off-road heritage.
Our solution was to combine visual symmetry
with a headline/message explicitly tackling the duality
of a car that not only looked fantastic but was built
to handle the worst driving conditions you could throw at it.
We then took this philosophy through all touch points.