RUN LONDON - AKQA/WEIDEN+KENNEDY
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Land Rover – Creative director/copywriter

The brief was to redesign the look and language of the brand,
taking into account the client’s desire to make a virtue out of
the tension between Land Rover’s evolution towards looking more urbane,
and its’ off-road heritage.
Our solution was to combine visual symmetry with a headline/message
explicitly tackling the duality of a car that not only looked fantastic
but was built to handle the worst driving conditions
you could throw at it.
​We then took this philosophy through all touch points.
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