Land Rover – Creative director/copywriter
The brief was to redesign the look and language of the brand,
taking into account the client’s desire to make a virtue out of
the tension between Land Rover’s evolution towards looking more urbane,
and its’ off-road heritage.
Our solution was to combine visual symmetry with a headline/message
explicitly tackling the duality of a car that not only looked fantastic
but was built to handle the worst driving conditions
you could throw at it.
We then took this philosophy through all touch points.
The brief was to redesign the look and language of the brand,
taking into account the client’s desire to make a virtue out of
the tension between Land Rover’s evolution towards looking more urbane,
and its’ off-road heritage.
Our solution was to combine visual symmetry with a headline/message
explicitly tackling the duality of a car that not only looked fantastic
but was built to handle the worst driving conditions
you could throw at it.
We then took this philosophy through all touch points.