Nokia – Creative director/copywriter/art director
Sometimes a brief comes along that is as vital to keeping the business
as it is a poison chalice for your creative department.
In those situations, it can be better
just to roll up your sleeves and do it yourself.
This campaign was just that – a tricky brief with
a long list of caveats and some of the
worst cut-out photography in history.
But, like the unexpected pleasure of digging-over an allotment
or taking a cold shower, the results were satisfying – to me at least.
Hence their inclusion on the site.
Sometimes a brief comes along that is as vital to keeping the business
as it is a poison chalice for your creative department.
In those situations, it can be better
just to roll up your sleeves and do it yourself.
This campaign was just that – a tricky brief with
a long list of caveats and some of the
worst cut-out photography in history.
But, like the unexpected pleasure of digging-over an allotment
or taking a cold shower, the results were satisfying – to me at least.
Hence their inclusion on the site.