Smith & Nephew.
Creative director/copywriter/art director.
Smith & Nephew are one of the largest
and most trusted suppliers of Orthopaedic equipment
in the world.
Their brief asked for a print and OOH campaign
that placed the practitioner and not the product
at the heart of the advertising.
Creative director/copywriter/art director.
Smith & Nephew are one of the largest
and most trusted suppliers of Orthopaedic equipment
in the world.
Their brief asked for a print and OOH campaign
that placed the practitioner and not the product
at the heart of the advertising.