Smith & Nephew - Creative Director/copywriter/art director
Smith & Nephew are one of the largest and most trusted suppliers
of Orthopaedic equipment in the world.
Their brief asked for a print and OOH campaign
that placed the practitioner and not the product
at the heart of the advertising.
Smith & Nephew are one of the largest and most trusted suppliers
of Orthopaedic equipment in the world.
Their brief asked for a print and OOH campaign
that placed the practitioner and not the product
at the heart of the advertising.