TK Maxx. In-house European Creative Director
My first client-side appointment, with a remit to raise creative standards, helped, it must be said, by the appointment of W+K as partner agency.
My team set the photographic style and created a striking graphic language that ran across all creative assets, including a new, shoppable website, in-store collateral, digital media.
The results? Off-price retail, not off-price advertising.
My first client-side appointment, with a remit to raise creative standards, helped, it must be said, by the appointment of W+K as partner agency.
My team set the photographic style and created a striking graphic language that ran across all creative assets, including a new, shoppable website, in-store collateral, digital media.
The results? Off-price retail, not off-price advertising.
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Social
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Spring/Summer '17 digital signage compilation
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Christmas '16 experiential |
TK_JUKEBOX_29_V3_1x1 from Kate Rowland on Vimeo. |
Christmas '16 tactical print
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In-store digital screens
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Spring/Summer '17 digital signage compilation
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TK Maxx/Red Nose Day